Tessa Yohan is a Digital Associate at Rational, specializing in social media management, multimedia content creation, and digital media strategy. She supports client execution across high-impact digital communications campaigns, having previously completed a Digital Fellowship with the agency.
Prior to joining Rational, Tessa developed expertise in student impact storytelling, targeted media outreach, and public relations. She holds a Bachelor of Arts in Media and Society Studies with a minor in Entrepreneurship from Hobart and William Smith Colleges. During her time at HWS, she served as a student ambassador for the Office of Admissions and competed as a four-year NCAA collegiate swimmer, earning team MVP honors three times.