Pat McMullen is Senior Vice President, Paid Media & Digital at Rational, where he leads the agency’s paid media team and oversees integrated digital strategy for corporate, public affairs, and reputation-driven clients. He works across the agency to develop sophisticated, multi-channel campaigns that reach and influence key audiences.
Pat brings deep expertise in paid media strategy, audience development, advanced targeting, creative strategy, analytics, and advertising technology. His experience spans financial services, energy, healthcare, technology, transportation, consumer brands, and other highly regulated industries. He has developed and scaled paid media strategies across the marketing funnel, helping organizations reach and influence the audiences that matter most.
Throughout his career, Pat has led digital programs ranging from large-scale national campaigns to highly targeted public affairs and reputation efforts. His work brings together communications strategy, media, data, technology, and creative to help organizations shape narratives, build awareness, influence key stakeholders, and drive measurable outcomes.
Before joining Rational, Pat served as Vice President of Paid Media, Innovation & Strategy at Burson, where he led paid media strategy and digital initiatives for major corporate clients including Hill’s Pet Nutrition, Dollar General, Barefoot Wines, and JBS Foods USA. His experience spans social, search, programmatic, video, connected TV, influencer marketing, and emerging digital platforms.
Pat holds a B.S. in Political Science from The Catholic University of America in Washington, D.C.