Nat Wood leads integrated strategic campaigns that incorporate insightful research and a deep understanding of policy development, persuasive content, cutting-edge communications strategy, and impactful digital tactics. Nat’s clients include multinational corporations, growing start-ups, leading trade associations, and non-profit organizations. His expertise ranges from crisis communications to consumer education, from message development to media training, as well as other aspects of strategic communications and public affairs.
Prior to joining Rational, Nat led the Federal Trade Commission’s unit responsible for teaching people about their consumer rights and businesses about how to comply with consumer protection law. In 2018, Nat received the FTC’s award for distinguished service. In 2017, he was a finalist for a Service to America Medal from the Partnership for Public Service, for leading the team that created IdentityTheft.gov. Before joining the FTC, Nat was an Assistant Director of the National Park Service, responsible for external affairs. At the NPS, he worked to protect South Florida’s parks from pollution, helped increase funding for innovative park transportation projects, and promoted the diversity of the park system’s people, places, and stories. Nat is a graduate of Cornell University and has an MBA from George Washington University.
Nat began his career as a Democratic opposition researcher, working on gubernatorial races in New Jersey and Georgia, and for three years at the DNC. He currently advises Democratic candidates at the local, state and federal levels on digital strategy and messaging.