Mallory Snyder is a Director at Rational, where she transforms data into decisions for Fortune 500 companies, leading trade associations, and advocacy organizations.
Prior to Rational, she built research methodology for leading brands including Google, TikTok, and UnitedHealthcare at Material, a global consumer insights and marketing agency. Mallory previously worked at Hart Research Associates, where she shaped national campaign strategy through quantitative and qualitative research, supporting clients including Senate Majority Leader Chuck Schumer, the ACLU, and the Human Rights Campaign. She also served as a Research Assistant at the University of Pennsylvania’s Computational Social Science Lab and Center for Social Norms and Behavioral Dynamics.