Maggie Allard is a Senior Vice President at Rational, where she advises Fortune 500 companies, trade associations, and coalitions on communications, public affairs, and reputation strategy. She designs and leads integrated campaigns that help audiences understand complex issues, with a particular focus in energy and agriculture.
With more than a decade of agency experience, Maggie has counseled clients through pivotal moments, from major infrastructure investment and rising energy demand to renewable fuels policy and agriculture debates. She turns technical issues into narratives that resonate with the audiences who decide their outcome, pairing strong storytelling with sharp audience insight. Her work spans long-term reputation programs and fast-moving campaigns at the state and federal levels.
Before joining Rational, Maggie served as Senior Vice President and Energy & Agriculture Practice Lead at Adfero, where she led major client relationships, built impactful reputation campaigns, and advised senior leaders on advocacy and executive positioning. She previously led client accounts at Subject Matter and O’Keeffe & Company.
Maggie was recognized as a 2024 PRNEWS Top Women honoree. She holds a B.S. in Marketing Management from Virginia Tech.