Lucy Boyadjis is a digital director with expertise across public affairs, brand, investor, advocacy, and political campaigns for clients ranging from Fortune 500 companies to high-profile non-profit organizations. She focuses primarily on paid media strategy and is also one of the firm’s digital grassroots experts, with extensive expertise in developing and managing digital grassroots campaigns from end-to-end.
Before joining Rational and moving into digital strategy full-time, she gained early experience in digital marketing and university communications while working in the office of Undergraduate Admissions at the University of Georgia and earning her Bachelor of Arts in Communication Studies, with a minor in Political Science and a certificate in New Media.