Lucila Garcia is a strategic communications and public affairs professional with more than 20 years of experience developing communications strategies, media relations, public outreach, and advocacy campaigns across healthcare, public policy, business, and multicultural markets. She brings deep knowledge of California’s media, political, and community landscape, with a particular focus on healthcare policy, patient advocacy, and engaging Latino and multicultural audiences.
As Managing Director in California at Rational, Garcia has led strategic communications and public affairs efforts for clients across healthcare and public policy, including work related to pharmacy benefit managers, 340B policy, rare diseases, cancer care, vaccination, and California’s research and development tax credit. She develops integrated communications strategies and builds relationships with patient advocates, healthcare providers, policymakers, community leaders, and media to advance policy and legislative priorities.
A fluent bilingual and bicultural English-Spanish professional, Garcia has extensive experience developing culturally relevant communications strategies and engaging Latino audiences.
Prior to Rational, Garcia worked with boutique communications agencies and organizations across the healthcare, consumer, lifestyle, food and beverage, entertainment, and interactive industries.
Garcia is actively involved in community and nonprofit organizations and has served on city boards and commissions in the Los Angeles area. She holds a bachelor’s degree from Loyola Marymount University.