Kate Baddeley is a Director in Rational’s Insights & Intelligence practice. Her work centers on understanding audience perceptions, priorities, and expectations and transforming insight into action.
Prior to joining Rational, Kate worked as a Director of Sports Research at National Research Group. She advised teams, leagues, brands, companies, and rights-holders on their most pressing questions, designing and executing studies that sharpened messaging and informed high-stakes decision making. A veteran moderator, she leads discussions with audiences around the world ranging from policy elites on Capitol Hill to sports fans and and entertainment consumers. Kate is an experienced political and corporate researcher and an alum of Global Strategy Group, Locust Street Group, and Luntz Global Partners. She earned a BA in International Affairs from The George Washington University.
Director