Jake Sticka is Senior Vice President of Digital at Rational 360, where he helps lead the firm’s digital strategy, advertising, and insights and intelligence teams. He oversees client campaign work, business development, and internal operations for the digital practice, and serves as the key account lead for Pinpoint Targeting, the most advanced by-name targeting, which he has helped build and grow into one of the firm’s signature offerings.
Jake’s client work is concentrated in healthcare and biopharma, technology, nonprofit advocacy and philanthropy, and media, sports, and entertainment. His campaigns have supported Fortune 500 companies, international institutions, advocacy organizations, and philanthropic initiatives, often using Pinpoint Targeting to reach narrow, named audiences of decision makers, media, and other key influencers who are difficult to move through traditional advertising.
Before joining Rational 360, Jake spent a decade at Rising Tide Interactive, a full-service, left-leaning digital agency, where he was a Partner. There, he developed breakthrough campaigns for Democratic statewide campaigns and advocacy groups including World Central Kitchen, the National Association of Homebuilders, the Southern Poverty Law Center, FWD.us, and the Alzheimer’s Prevention Registry.
During the 2020 election cycle, Jake served as Digital Director and Paid Media Advisor for Senator Amy Klobuchar’s presidential campaign, where he led a digital voter communication program grounded in authentic content and data-driven strategy. Under his leadership, the campaign raised more than $42 million online.
Jake is originally from San Diego and holds a degree in Government from Georgetown University.