Hina Razzaq is a Senior Vice President at Rational with more than a decade of experience developing digital strategies that influence policy, shape corporate reputation, and drive business outcomes. She advises Fortune 500 companies, trade associations, coalitions, and nonprofit organizations on navigating complex public affairs challenges and reaching the audiences that shape critical decisions.
With particular expertise in health care and issue advocacy, Hina has led data-driven campaigns targeting policymakers, health care professionals, patients and caregivers, grassroots advocates, and senior business leaders. Her work has helped expand commercial insurance coverage for a women’s health product and increase brand awareness among key decision makers by 90 percent.
At Rational, Hina leads major client relationships and has played a leading role in developing the company’s physician and patient targeting capabilities, expanding its ability to reach priority health care audiences through precision digital advertising. Her work has also helped shape the measurement approaches and performance insights that underpin the company’s digital capabilities. She leads and develops staff and integrates digital strategy into broader communications programs.
Before joining Rational, Hina led digital strategy for national nonprofit and advocacy organizations, developing award-winning campaigns recognized with multiple Pollie and Reed Awards. On Hillary Clinton’s 2016 presidential campaign, she directed digital organizing in Wisconsin, connecting digital strategy with statewide field operations and helping drive a double-digit increase in volunteer recruitment. Her political experience also includes managing digital communications for Democratic campaigns supporting Kamala Harris, Amy Klobuchar, and Beto O’Rourke.
Hina holds a bachelor’s degree in political science from Michigan State University. She is fluent in four languages and enjoys traveling, cooking, skiing, and hiking.