Erin Zumbrun is a Senior Vice President at Rational, where she leads and supports strategic communications campaigns for a range of healthcare clients. In this role, she oversees integrated teams and serves as a senior counselor to clients navigating complex policy challenges.
A seasoned strategist, Erin brings extensive experience developing and executing high-impact, integrated campaigns inside the Beltway and nationwide. She specializes in reaching key audiences and stakeholders through coordinated digital, earned media, research, creative, and third-party engagement strategies, supported by content development and analytics-driven approaches.
Before joining Rational, Erin served as a Vice President at Porter Novelli (part of Omnicom Group). There she led and implemented awareness and education campaigns across the health, food and agriculture, financial services, and federal government sectors.
She also led policy and advocacy communications for both the National Rural Health Association and the Academy of Nutrition and Dietetics, serving as a registered lobbyist for both organizations. In these roles, she built coalitions, secured media coverage, and elevated the organizations’ priorities before Congress and federal agencies.
Earlier in her career, Erin worked as a speechwriter for Maryland Comptroller Peter Franchot, a Democrat, and as a print journalist in Maryland. She began her career as a print journalist in Maryland, an experience that continues to shape her approach to message development and storytelling.
Erin holds a B.A. in Journalism from Elon University and an M.A. from Johns Hopkins University.