Emma Williams is a communications and public affairs professional with experience leading integrated campaigns for corporate, B2B, technology, public sector, and advocacy clients. As a Director at Rational, she supports clients on strategic communications, media relations, thought leadership, and reputation management. Emma has helped clients navigate complex issues, elevate executive visibility, and translate business and policy priorities into clear, compelling narratives.
Before joining Rational, she held communications roles at Burson, Padilla, and Blakey & Agnew, where she supported clients across technology, healthcare, infrastructure, transportation, and public policy. Her experience includes media strategy, executive positioning, content development, advocacy campaigns, product launches, and integrated marketing programs.
Emma earned a Bachelor of Science in Communications from James Madison University, where she was a member of the Public Relations Student Society of America.