Collin Berglund built and leads the digital practice at Rational, bringing together experience in consumer marketing, corporate communications, and political campaigns to develop digital strategies and products for clients. His work focuses on connecting data, content, and distribution to help organizations reach the audiences that matter most and communicate more effectively.
Collin was a key architect of Rational Pinpoint Targeting®, which allows organizations to reach decision makers by name across their devices. He helped develop the product to give clients a more direct way to connect with specific audiences, bringing techniques commonly used in consumer marketing and political campaigns into corporate communications and public affairs.
Since building the practice, Collin has helped expand the digital work at Rational beyond traditional advertising, focusing on developing products that meet clients’ needs. He works closely with teams across the firm to bring digital strategy into broader communications efforts, from reaching policymakers and business leaders to supporting public affairs campaigns and corporate reputation initiatives.
Collin believes effective digital campaigns start with understanding who to reach and the best way to reach them. His approach combines audience research, content development, and targeted distribution, drawing on experience across different types of campaigns to help clients put their messages in front of the right people.
Under his leadership, the digital practice at Rational has become an important part of the firm’s work, supporting clients across communications, marketing, and public affairs. He continues to lead the development of new digital products and approaches that help clients reach their audiences more effectively.