Catherine Holt (Napoli) is a digital advertising and communications professional with more than 10 years of experience developing and executing integrated campaigns for organizations ranging from VC-backed startups to Fortune 500 companies.
Throughout her career, she has worked across a wide range of industries and with brands including Houzz, WeWork, P&G, IAC and Match Group, Proximo Spirits, Amyris, and Mondelēz International/Nabisco. Her expertise spans digital strategy, paid media, growth marketing, influencer marketing, brand development, audience strategy, and performance analytics. As Senior Director of Digital Advertising at Rational, Catherine leads the development and execution of data-driven advertising strategies across paid social, search, programmatic, connected television, out-of-home, and other digital channels. She advises clients on audience development, media planning, campaign optimization, testing, measurement, and opportunities to strengthen their broader digital presence.
Throughout her career, Catherine has managed large-scale, multimillion-dollar media programs and led campaigns focused on brand awareness, customer acquisition, engagement, fundraising, and other measurable business and communications objectives. Prior to Rational, Catherine held roles spanning growth marketing, digital media, influencer marketing, public relations, and brand marketing, where she developed cross-channel strategies for clients across healthcare, technology, consumer, and B2B sectors.
Catherine is actively involved in her local community through The Ringling Museum of Art, Big Brothers Big Sisters of the Suncoast, the University of Tampa Board of Counselors, and the executive board of her daughters’ school PTA. She holds a Bachelor of Arts in Political Science and a Bachelor of Science in Public Relations from the University of Miami and is fluent in Mandarin.