Cassie Scher is a senior media and communications strategist who leads Rational’s media relations efforts, helping clients navigate complex policy issues, shape compelling narratives, and secure coverage with influential national and trade media. She brings extensive experience developing and executing earned media strategies, advising executives and organizations on communications challenges, and translating complex issues for diverse audiences. Her expertise includes media relations, public affairs, issue management, strategic and crisis communications, leadership media training, and conservative media strategy.
Cassie has significant experience across healthcare, technology, energy, international relations, defense, and transportation policy issues, and has provided communications counsel to Fortune 100 companies, associations, nonprofits, and government agencies. She has worked regularly with national media outlets including The New York Times, The Wall Street Journal, Bloomberg, FOX News, CNN, MSNBC, USA Today, and The Washington Post, helping clients navigate the media landscape and tell stories that advance their policy and business objectives. She also brings deep expertise in conservative media and the political communications environment, with extensive experience developing strategies to reach conservative audiences and engaging influential voices across the right-leaning media ecosystem to help clients effectively reach Republican policymakers and decision makers.
Prior to joining Rational, Cassie led a communications team at Nahigian Strategies, where she helped develop the branding and launch strategy for the Centers for Medicare & Medicaid Services’ MyHealthEData initiative during President Trump’s first administration. She also led the team that created and launched a full-service multimedia studio and broadcast facility located in downtown Washington, D.C., highlighting her unique understanding of broadcast and newsroom logistics. Cassie has coordinated communications efforts and initiative rollouts with the White House and several federal agencies, including the U.S. Department of Health and Human Services and the U.S. Department of Transportation. She has also led national public relations campaigns, policy rollouts, press conferences, and large-scale earned media events for government and corporate clients. Cassie previously served as an on-the-record spokesperson for an immigration policy organization and worked in communications for both the Republican National Committee and College Republican National Committee.
Cassie is a member of Washington Women in PR and America’s Future Foundation and is active in her local Zeta Tau Alpha alumni chapter. She previously served as volunteer faculty for the Leadership Institute. She graduated from Arkansas Tech University with degrees in History, Political Science, and Education.