Avni is a Digital Director at Rational, where she leads digital public affairs and issues advocacy campaigns across a variety of the firm’s health care clients. She specializes in content development, digital advertising strategy, social media, and influencer engagement, helping organizations craft compelling narratives that reach key audiences online. Drawing on both agency and in-house experience, she builds integrated strategies that advance clients’ communications goals.
Before joining Rational, Avni led the digital media practice at the Personal Care Products Council, the national trade association representing the beauty industry, where she executed digital public affairs campaigns supporting state and federal legislative priorities. She previously worked at CRAFT Media | Digital, developing strategic campaigns for trade associations, national publications, and financial institutions.
Avni holds a B.A. in Communication from the University of Maryland and an M.A. in Communication from Johns Hopkins University.