By Patrick Dorton, CEO & Managing Director

Over two decades ago, we started as a small Public Affairs practice. Today, we are a fully integrated company with expanded capabilities, deeper expertise, and leaders serving clients across industries of every kind. As of today, Rational 360 is streamlining our name to Rational. 

The change reflects how much we have grown around our foundation. Strategic Communications, Digital, Creative, and Public Affairs now working in lockstep, all under one roof, in a world where volatility, complexity, and information move at record speed. Markets shift in an instant, regulations change just as fast, and decision makers move with them. Reaching those decision makers means being a partner with a bipartisan team who can keep pace. 

Our work is supported by technology that has redefined what’s possible, including AI-backed digital tools and Pinpoint Targeting®, the most advanced individual by-name targeting on the market.  

A new name doesn’t change what clients have trusted from the very beginning. We remain always-on, relentlessly creative, and focused on results. Our bipartisan team, drawn from across the political and corporate landscape, keeps a finger on the pulse no matter who controls Congress or sits in the boardroom. And regardless of the size or scope of an engagement, our experts are in the room, guiding every conversation. 

Rational reflects a company that is bigger and bolder, with the same core that built our reputation. We challenge assumptions, take nothing for granted, and pursue the most effective solution for every client. 

Our name has changed. Our commitment to moving decision makers, driving impact, and helping clients remains the same. 

Rational. 

Partner with the best. We’re ready when you are.