FOR IMMEDIATE RELEASE
WASHINGTON, DC (December 2, 2022) – Rational 360, a leading full-service strategic communications and digital advocacy agency, announced today the addition of Ilyse Veron, veteran impact storyteller, health policy communications strategist, and technology market analyst, as Senior Vice President working with the firm’s healthcare practice.
“Rational 360 is positioned to help clients meet their goals in the changing political landscape,” said Patrick Dorton, CEO and Managing Partner at Rational 360. “Our strong and growing healthcare practice will be elevated by Ilyse’s deep experience leading patient-centered healthcare and health technology public relations campaigns, on top of her Emmy award-winning business journalism.”
“The Rational 360 brand says we’ve got you covered on all angles – including on the most personal issue to us all, healthcare,” Ilyse observed. “From introducing novel AI to changing patient outcomes to advancing policy and market goals in complicated environments, I am looking forward to helping clients build persuasive and impactful campaigns that advance their goals.”
Ilyse offers a specialty in leading campaigns and partnerships focused on disease prevention and treatment, honed through service as a senior health marketing advisor at the US Centers for Disease Control and Prevention (CDC) and while head of US public relations and strategic partnerships for Darmiyan, a Fortune-recognized health tech innovator.
Along with innovation consulting, Ilyse brings to Rational 360 years of award-winning experience reporting on live political events, the agendas of multiple presidents, and every federal department. A longtime PBS producer, once recognized by CQ for changing debate in Washington, Ilyse is known for bringing together leaders across the political spectrum to achieve results.
“The entrepreneurial ethos of this deeply experienced, talented, and bipartisan team really attracted me to Rational360,” Ilyse added.
Ilyse’s byline has run in outlets including Medscape, The Wall Street Journal, The Chicago Tribune, FoxNews, WIRED, and in film credits. Her SAGE Publishing video and text case studies are used to teach business, entrepreneurship, brand marketing, customer service, and cultural awareness in the US and nearly 20 countries worldwide.
Ilyse earned a BA cum laude from Yale and a masters from Georgetown University’s McDonough School of Business, where she did a global residence in Cape Town, South Africa.
