Manufacturing & Retail

Rational partners with manufacturers, retailers, and consumer brands to connect communications and marketing directly to business growth. We work with clients from the ground up, launching and building brands, shaping their digital presence, and developing strategies that drive awareness, customer acquisition, conversion, and retention. Our integrated programs span website and e-commerce optimization, paid search and social, email and SMS, earned media, influencer and affiliate marketing, content, events, and strategic partnerships. Using performance data and an always-on approach, we capitalize on key moments, refine campaigns in real time, and focus investment where it can have the greatest impact.