Influencing the White House and Congress for a Leading Defense Manufacturer
When a Weapons Program Faced Criticism, a Major Defense Contractor Came to Rational.
Overview
Insights & Intelligence Analysis for Situational Awareness
Rational started the engagement with an online conversation landscape assessment and influencer map. This comprehensive, thorough report revealed who was driving and amplifying criticism and who potential allies were. The assessment included: sentiment analysis, content sources, demographic breakdown, industry and competitor analysis, and leading influencers.
Amplified Positive Content with Pinpoint Targeting®
Rational launched a Pinpoint Targeting digital ad campaign across multiple online platforms to ensure that positive messaging surrounded key policymakers and influencers as well as a rebuttal campaign that countered criticism with facts.
Development of Third-Party Content & Media Pitching
Rational successfully pitched positive stories to mainstream and trade outlets, worked with third parties to generate supportive op-eds, and positioned aligned experts within the policy conversation.
Measuring Success
Over the course of the campaign, Rational tracked news and online sentiment, as well as AI-generated LLM results on relevant topics, which showed over time how advertising and media engagements were shifting the conversation from negative to positive.