A global retail corporation set out to strengthen and deepen connections with key local influencers by amplifying the impact of its community initiatives via Pinpoint Targeting.

Pinpoint Targeting leveraged a data-driven approach to engage four priority audiences statewide – content creators, multilingual influencers, philanthropic leaders, and media voices. By combining message testing, ongoing performance insights, and AI-powered simulations of key stakeholders, the campaign continuously optimized creative and targeting strategies, helping ensure messages reached the right decision makers and drove meaningful engagement.