Activating Grassroots Advocates on Critical Healthcare Access Issues Across 35 States
Rational serves as the lead state grassroots advocacy and communications consultant for a Fortune 50 healthcare company.
Rational spearheads developing and leading targeted, state-level policy advocacy, education, and earned media campaigns in approximately 35 states. To date, Rational efforts have driven hundreds of thousands of online actions to state legislators and other decision makers to advance patient access issues.
Overview
Recruiting Armies of Engaged Online Activists
Rational has built and managed digital grassroots armies composed of thousands of politically engaged activists through targeted email acquisition and paid digital grassroots activation campaigns. Through targeted mobilization efforts, these activists have delivered petitions to legislators, submitted letters to the editor, contacted elected officials on social media, and donated to their organizations.
Building Third-Party Coalitions & Influencing Audiences
Rational has executed influential advocacy campaigns, engaging leading national, state, and local third-party groups around key policies impacting patients. Rational has also used custom digital analytics technology to target influential audiences within each state, serving hyper-focused content based on job title, age, interests, location, and other factors.
Patient Storytelling & Creative to Break Down Complex Policies
Rational produced persuasive and compelling content, such as videos, testimonials, and infographics, to educate policy audiences about complex healthcare issues and elevate patient and provider experiences.
Strategic & Timely Earned Media & Opinion Placement
Rational engaged state and local media to elevate awareness of key legislative issues, incorporating the patient voice into news coverage and securing opinion placements in influential media outlets.
Campaign Approach to the Legislative Process
Rational supported advocacy engagement around state bills throughout the legislative process, including testimony development, social media engagement with lawmakers, and media coverage of congressional hearings.