A Same-Day Launch Campaign to Win a State Legislative Vote

Overview

A Fortune 500 company aimed to rapidly address a key policy threat and persuade key local officials to prevent the implementation of a harmful policy.

Pinpoint Targeting launched a 10-day rapid-response campaign in less than 24 hours to surge messaging to Council members and key staff persuading them to oppose an opposition policy. Following rejection of the proposal, local officials amended the details of the policy, leading to a positive result for the client, representing millions of dollars of revenue.

The Pinpoint Targeting Difference

21x

Average Weekly Frequency

86%

Decision Maker Reach

50%

Engagement Over Benchmark

Key Success Points

Opposition Policy Defeated

Millions of Dollars in At-Risk Revenue Retained

Campaign Launched in 8 Hours Over the Weekend